Social Media Management

The Breakdown

1. Facebook Page Management

We ensure consistent and professional communication with the audience through the Facebook page.

• Page optimization (description, visual identity, Call-to-Action)
• Strategy for responding to comments and messages

2. Content Planning & Management

We create content that increases engagement and builds a strong brand image.

• Development of a Facebook content strategy
• Post ideas (informational, sales-oriented, brand-focused)
• Copywriting and content calendar creation

3. Visual Content

Visuals play a key role on Facebook.

• Design of posts and stories
• Creation of advertising banners
• Alignment with the brand’s visual identity

4. Facebook Advertising (Meta Ads)

We manage advertising campaigns focused on real, measurable results.

• Definition of advertising goals (Awareness, Traffic, Leads, Sales)
• Audience creation and segmentation
• Campaign setup and management
• A/B testing and remarketing

5. Budget Management & Optimization

We ensure the advertising budget is used as efficiently as possible.

• Budget planning
• Optimization of ads based on performance

6. Analytics & Reporting

All activities are driven by data.

• Analysis of key metrics (Reach, Engagement, CTR, Conversions)
• Recommendations for continuous improvement