Education

JBS Academy

Mission Brief

Overview

JBS Academy is an international educational franchise and the official partner in Georgia of one of the world’s leading sports education institutions - the Johan Cruyff Institute. The academy delivers sports management programs based on international standards, with the project focused on strengthening brand positioning and building effective communication with a professional audience.

Challenge

The brand required a clear communication strategy that would accurately present its international partnerships, academic values, and practice-oriented approach, while establishing a credible and authoritative presence on social media.

Solution

A strategic communication and social media concept was developed, centered on the value of education, international expertise, and real-world case studies. Strong emphasis was placed on video and informational content to clearly communicate the practical relevance of the programs and their career potential.

Services Provided