Total 100

Mission Brief

Overview

Total 100 operated across Georgia as one of the emerging fuel station networks, combining fuel stations with convenience markets and gas (LPG) services. The goal of the project was to position the brand as a multi-service energy and retail network and increase nationwide brand awareness.

Challenge

The main challenge was to promote Total 100 not only as a fuel station brand, but also as an integrated network of markets and gas service providers, creating a clear and unified brand perception.

Solution

A digital marketing strategy was developed with a strong focus on increasing brand awareness and highlighting the diversity of services. As part of the campaign, a dedicated discount card concept was introduced and used as a key promotional and communication tool.

Services Provided

• Digital marketing
• Social media management
• Advertising
• LinkedIn management
• Video content