Marketing

The Breakdown

1. Marketing Strategy

A marketing strategy is the foundation on which all further activities are built. We start with analysis and conclude with a clear, actionable plan:

Marketing Audit

• Evaluation of the company’s current situation, including sales channels and communication
• Identification of strengths and weaknesses

Market Research & Analysis

• Competitor analysis (who they are, what they offer, pricing, and positioning)
• SWOT analysis (strengths, weaknesses, opportunities, threats)

Buyer Personas Development

• Defining the ideal customer - age, income, interests, behavior, and decision-making process

Brand Positioning

• Defining the brand’s unique value proposition (USP)
• Identifying how the brand differentiates itself from competitors

Pricing Strategy

• Evaluation of pricing structure
• Recommendations for discounts, bundled offers, and promotional pricing

Communication Strategy

• Defining key messages and communication channels (TV, radio, outdoor advertising, press)
• Creating a unified communication framework (Communication Matrix)

2. Print & Advertising Materials Design

We create all visual materials a brand needs for both external and internal communication. If required, we also provide printing services.

Core Advertising Materials

• Business cards and corporate presentations
• Branded documents
• Flyers, brochures, catalogs, menus (for the HoReCa sector)
• T-shirts, mugs, pens, and corporate gifts

Outdoor Advertising (OOH) & Point of Sale Materials (POS)

• Billboard designs, lightboxes, bus stop banners
• Stands, wobblers, shelf talkers

3. Media Planning (Media Planning & Buying Consult)

Media planning ensures that the budget is allocated to the right channels for maximum impact.

Media Plan Development

• Recommendations on budget allocation
• Optimal mix of TV, radio, and outdoor advertising

PR & Communication Activities

• Generation of ideas for events and PR activities
• Press release copywriting
• Development of key messages for media communication