Shoti Shots

Mission Brief

Overview

Shoti Shots is a U.S.-based brand offering Georgian sauces and specially made shoti bread as a unique snack concept. The brand blends Georgian culinary identity with a modern format tailored for an international audience.

Challenge

The brand needed a clear and distinctive visual identity that would preserve its Georgian character while remaining bold, eye-catching, and appealing to the American market.

Solution

A versatile brand character was created and integrated across key branding elements. A custom typeface and a sticker system were developed and applied to a specially designed serving box. Both digital and print menu concepts were created. In addition, a complete set of brand elements was designed, including aprons, fabric tote bags, and a cohesive social media visual style.